Karen Snyder Named Advertising Account Executive for Beaufort Lifestyle Magazine
photo by CHARLOTTE BERKELEY
Beaufort Lifestyle is pleased to announce that Karen Snyder has joined the team as the magazine’s advertising account executive. In her new role, Karen is responsible for print and digital advertising sales for the magazine.
A contributing writer to the publication since 2018, Karen brings more than 25 years’ experience in marketing and advertising to position. “We’re excited about Karen’s new role with the magazine,” says Publisher and Editor Naomi Forrestall. “She brings a wealth of knowledge that will provide both our longtime advertisers and those who are looking to expand their advertising reach with the expertise that’s needed to successfully promote their brand or business.” She adds that Karen will partner with area businesses to provide client support in the areas of creative services, graphic design, copywriting, and branding strategy.
With both in-house and agency experience, Karen’s professional background includes serving in corporate communications, marketing, and public relations management for international Fortune 500 companies in the financial services, technology, and manufacturing industries as well as for nonprofits within the education and healthcare fields. She has served as an editor and writer to several corporate and regional publications covering travel, finance, health, education, and parenting topics. Recently retired from her second career as an educator, Karen also is the owner of WORD Writing & Virtual Services providing freelance writing, marketing support, and virtual assistance to small businesses and nonprofits in the Lowcountry and mid-Atlantic regions.
“Since relocating to Beaufort about two years ago, I’ve met so many wonderful natives, newcomers, and business owners as a writer for Beaufort Lifestyle,” says Karen. “I absolutely love hearing and writing about their personal stories, their history, and what makes them an important part of the fabric of our unique small town. I’m thrilled that now I can play an even greater role in their personal journeys and in helping area business owners achieve greater visibility in the Beaufort community.”
“We know that 2020 brought many challenges for our Beaufort business community,” adds Naomi. “Many had to quickly pivot their operations and their business strategy to meet the additional demands placed on them by the pandemic. Even so, they’ve been incredibly supportive of Beaufort Lifestyle with many of our committed advertisers promoting their businesses in the magazine throughout the last year. We’re very grateful for their support. I look forward to Karen working with our clients and new advertisers as they plan their 2021 advertising and promotional strategy.”
Founded in 2009, Beaufort Lifestyle celebrates the community’s vibrant people, businesses, arts, culture, history, and natural beauty of Beaufort and the surrounding Sea Islands. With a monthly readership of more than 40,000, the digital and print publication is dedicated to opening the door to dynamic economic development.
“Beaufort Lifestyle is our town’s premiere lifestyle magazine. I’m honored that I’ll continue to write for the magazine and spotlight the people and businesses in Beaufort and the surrounding areas. And now, I’m excited that I can help local businesses and organizations achieve even greater success through a strategic and well-supported digital or print advertising plan. Please give me a call. I’d love to learn more about your success goals for 2021!”
Those looking to learn more about Beaufort Lifestyle’s print and digital advertising offerings or to request a 2021 Media Kit may contact Karen at 215-353-7788 (mobile) or by email at karen@beaufortlifestyle.com
