Tim and Samantha Boring

A Community Wellspring

story by HEATHER STEINBERGER          photos by PAUL NURNBERG

Each of the multicolored cold-pressed juices has an evocative name and intriguing purpose. There is Mercy, a blend of carrot, red apple, grapefruit, lemon, and turmeric for metabolism and detox. Then there is Thirst No More, a blend of carrot, cucumber, beet, lemon, spinach, and turmeric for hydration and cardiovascular health.

Eight other juices round out Well House Juicery’s signature collection, and for business owners Tim and Samantha Boring, these are more than just beverages. They are a vibrant reflection of the couple’s deeply personal mission to provide nourishment, build community, and live faithfully.

Born and raised in Indianapolis, Sam says she always was interested in wellness. She enjoyed working out and participating in sports, so she decided to pursue a pre-med track after graduating from high school.

Her career took her in a different direction, however. Using the knowledge and experience she gained studying biology and chemistry at Saint Joseph’s College, Sam moved into pharmaceutical research at Covance, now known as Labcorp Drug Development.

That direction proved to be an auspicious one. It was through Covance, in 2011, that she met Tim.

“We were part of the same lab,” she says with a warm smile.

Tim also grew up in Indiana. His family had a farm in Shelbyville, and like Sam, he grew up engaged in sports and outdoor activities. When they met, he was a single father with six children.
The couple married in 2014, made their family home in Shelbyville, and continued their work in pharmaceutical research. Not long afterward, Sam’s passion for wellness led her to a transition point.

“About six years ago, I went part-time, so I could become a personal trainer,” she says.

As she worked with clients and built a side business selling AdvoCare supplements, Sam says she learned that physical fitness is only one piece of the wellness puzzle. How we nourish our bodies is critical.

“With AdvoCare, I started to ask questions,” she says. “I became consumed by what we put on and in our bodies. That affected what foods and products we purchased and how we handled meal prep at home. I also realized that I loved pouring into people, teaching them what I was learning.”

Tim was nurturing aspirations outside the pharmaceutical industry as well. He joined Sam as an AdvoCare distributor, and he dreamed of quitting his job to pursue real estate.
“I was tired of sitting behind a desk,” he explains.
God had other plans. In 2017, the Borings traveled to South Carolina to visit one of their daughters, who lived in Summerville. They took a side trip to visit Beaufort, and in a heartbeat, they knew they were home.

“We fell in love with Beaufort, and we made an offer on a house through Craigslist,” Sam recalls. “It was meant to be.”

The Borings traveled to Beaufort once a month, for a week at a time, so they could renovate their new house. In 2020, they moved in.

An unexpected speed bump soon emerged. Housing prices were skyrocketing, and expanding their real estate business, Well House Homes, was no longer viable.

“You couldn’t buy a house,” Tim reflects. “Everyone wanted top dollar. So, I thought, ‘What can I do?’ I had recently done a liver and gall bladder detox followed by a two-day juice cleanse, and I felt phenomenal. That planted a seed.”

“He’s an entrepreneur at heart,” Sam notes.

With the ongoing Covid pandemic, that seed took root. Sam observes that many people were frightened and didn’t know how they could best support their immune systems.

“We wondered what we could do to help,” she says. “Providing access to juice, real food, would be something simple and empowering.”

Tim conducted market research and discovered that Beaufort County residents didn’t have local options for cold-pressed juices. An opportunity clearly existed for a new business.

Looking farther afield, he came across Southern Pressed Juicery in Greenville. He reached out to the owner, Olivia Esquivel, who had just started consulting.

“We were her first clients,” Tim says.

“We knew we wanted to be a small-batch, community operation, but we didn’t know anything about business — or about juice!” Sam says with a laugh. “She helped us tremendously.”

Cold-pressed juices are made using a juice press that exerts thousands of pounds of pressure. The resulting juices are nutrient-dense, retaining more vitamins, minerals, enzymes, and flavor than with any other juicing method.

The Borings proceeded cautiously. They bought a large commercial-sized juicer, knowing they would need it eventually, but they also purchased a smaller one so they could learn and practice at home.

They knew they would need access to a commercial kitchen and storefront, but they were uneasy about their fledgling business taking on significant overhead too soon. Then enters Leigh Ann Pingree, co-owner of The Kitchen in the Island Square Shopping Center on Lady’s Island.

“Leigh Ann’s story is similar to ours,” Sam says. “She reached out and asked if we would like to come into The Kitchen, where we would have space to juice and sell our products out front.
“We are so grateful, because this allowed us to start small and grow organically,” she continues. “We tucked ourselves under her wing and our consultant’s wing, and we learned so much.”
Well House Juicery was born.

The name is more than just a name for the Borings. It reflects their own faith journey, and their powerful sense of purpose.

“Faith is a big part of our business,” says Tim, who left his pharmaceutical industry career after 32 years and now works full-time for the juice business. “We let it unfold the way it is meant to.”
“We also feel called to walk alongside others, to reach out in love,” Sam says. “Well House is a biblical reference to the woman at the well, and the names of our juices come from biblical concepts too. We invite people to come to the well, to quench their thirst and be fulfilled. We welcome all.”

Well House Juicery has developed a strong following for its juices, nondairy “mylks,” matcha lattes, and daily shots, particularly in the last two years (alkaline water is coming soon). Tim and Sam regularly collaborate with business partners, like Balance Barre and Fitness, to offer tastings; participate in the Port Royal Farmers Market on Saturdays; and recently started attending the Bluffton Farmers Market on Thursdays as well.

“We desperately desired community, and we found it,” Sam says. “Beaufort really has a heart for small businesses.”

In 2023, the couple decided to try something new. They would offer quarterly community cleanses, giving people opportunities to experience the benefits of a juice cleanse in fellowship with others.

For the first cleanse, they expected 20 to 25 people to register. They ended up with 75.

“We were drowning in juice,” Sam recalls. “We were calling in family and friends to help.”

“I was juicing until 3 or 4 a.m.,” Tim adds with a grin. “But it was worth it.”

“We work one-on-one with people so we can understand their goals and their bio-individuality,” Sam says. “We enjoy the ongoing coaching and guidance, mentoring participants through juicing as well as cleansing.”

The next community cleanse kicks off the first week of April. Each day will include four juices and alkaline water from Well House Juicery, plus a detox salad prepared by The Kitchen.

To meet existing demand, the Borings need to juice six times per week, producing roughly 75 pounds of pulp each time. It’s a busy schedule, but they’re already looking forward to what comes next: The Kitchen’s expansion into the adjacent restaurant space, which was vacated by Rancho Grande Mexican Restaurant.

“We have blueprints for the new space, and we hope to be in there by late summer,” Tim says. “Leigh Ann wants us to have a storefront. We’re excited because we want to be able to offer smoothies, açai bowls, additional cleanses, protein options, and other healthy grab-and-go items.”

“It will be a wonderful way to continue to cultivate community, having that storefront interaction,” Sam adds.

The extra space will also allow juice tastings and educational events. Yet the Borings remain committed to staying small.

“That’s our vision,” Sam says. “Ours is an owner-operator mindset. We primarily do all the work ourselves, and we have a real passion for it. We also have high standards. We are the quality control; we won’t sell what we wouldn’t eat or drink ourselves. We source high-quality produce, and we try to keep it local and organic as much as possible.”

Four years after their move to Beaufort, the Borings have much to celebrate. They will mark their 10th anniversary in May, they are enjoying their now adult children and three grandchildren, and they are grateful for the home, business, and community they have built.

“Nothing beats our kids saying, ‘We’re proud of you,’” Sam says. “That, and the number of people we are able to reach.”

Reflecting on their journey, she says there is a lesson in it all.

“Be willing to try something new, even if you might fail,” she says. “Step out in faith.”

To learn more about Well House Juicery, visit www.wellhousejuice.com.